Case StudycrmSubscribe
A subscription management SaaS platform providing an end-to-end alternative to running subscriptions in-house.
About the client
crmSubscribe is a software-as-a-service subscription management platform. Its foundation client needed an outsourcing partner to run online marketing, sales, customer service enquiries and a weekly electronic newsletter.
The Challenge
- The client needed one partner to handle marketing, sales, customer service and newsletter distribution.
- Subscriptions covered both print and digital products, which had to reach customers on time and cost-effectively.
- The solution had to be an affordable, genuine alternative to building an in-house subscription team.
What We Did
- Developed custom software to power an end-to-end subscription management service.
- Covered the full lifecycle: marketing and sales, customer service enquiries, and electronic newsletter distribution.
- Engineered delivery workflows for both print and digital products.
The Outcome
- The platform manages the client's marketing, sales and customer service requirements in one process.
- Print and digital products reach customers faster and more economically.
- The client avoided the cost and complexity of establishing an in-house service.
“Code Venture built the custom platform behind our subscription management service, covering everything from sales and customer service to newsletter distribution. They understood the business problem, not just the technical brief.”